All of us in the fashion world are just talking about DemnaGvasalia, the rule breaking fashion disruptor. He is behind the Vetements and also the creative who is responsible of pumping in brand new life in Balenciaga since 2015.
He is not your normal traditional fashion designer and he doesn’t go for usual runway models either. Gvasalia has gained a diehard base of fans just because of his kitsch-laced aesthetic of making the ordinary look extraordinary. These fashion-forward kids follow Demna’s fashion and wear whatever chic style he can come up with.
Gvasalia was also awarded the CFDA International Award and last year, he picked two prizes for Balenciaga and Vetements, at the British Fashion Awards. What does he personally think about all this? He feels that he is a straight shooter with a really sharp sense of influence and brand identity.
He discussed his position in the industry with Vogue and here are the most memorable points:
- When DemnaGvasalia worked at Margiela, it was like a continuation to his education. He tried to grasp the approach of designing which was mostly just about the clothing and working with clothing to make new clothes. This gave him the idea of making new clothes from things that are around us and turn them into a brand new product.
- If you try to force some idea, it’s never going to be as strong as when you actually love it, he says. There was no plan of disrupting anything, he just wanted to do it in its own special way and that looked like he was trying to disrupt something.
- DemnaGvasalia finds the definition of ugly fascinating. He finds it interesting that the line between ugly and beautiful isn’t that far off. That’s his challenge. He feels that if people call his clothes ugly, that is a compliment and that’s what fashion is all about.
DemnaGvasalia is not done with his style of clothing. He is going to bring more disruptive styles in the future and we are looking forward to it.